Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research

A(n) ________ is a conceptual scheme based on foundation statements, which are assumed to be true

A) experiment B) theory C) objective D) incident E) investigation

In a period of declining prices, which of the following inventory methods generally results in the lowest balance sheet figure for inventory?

A) LIFO B) Cannot tell without more information C) FIFO D) Average-cost