Legendary CBS Evening News anchor Walter Cronkite was famous for saying this outro every night to end his broadcast:

a. “And that’s the way it is.”
b. “That’s all folks.”
c. “Good night and God bless.”
d. “All’s well that ends well.”

a. “And that’s the way it is.”

Communication & Mass Media

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Why are organizational forms persuasive?

A) Audiences respond well to ideas they have helped to shape. B) Audiences are unaware of the pattern. C) Audiences are immune to counter arguments. D) Audiences like to be persuaded. E) Audiences like to be told what to do.

Communication & Mass Media

With an audience of ten people, you can ________

A) use activities for your listeners B) solicit questions during your presentation C) adjust your speech to the feedback you receive D) all of the above

Communication & Mass Media