Companies in the ________ sector were the first to adopt marketing-mix models
A) health services
B) luxury services
C) restaurant
D) retail clothing and accessories
E) consumer packaged-goods
E
Business
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When is it appropriate to use the direct approach for routine messages?
A) When the reader may not be interested in what you have to say B) When you want to save the reader time C) When you have something to offer the reader D) When the readers will be interested in what you have to say E) When you are composing a message that will stay internal to the organization
Business
What are purchase panels and media panels? Develop examples of marketing situations where you would use each. Be sure to explain the type of information you would collect and the make up of the panel respondents
What will be an ideal response?
Business