According to the text, what was McLuhan’s general attitude toward the possibility of

“television addiction”?



a. He would have been sympathetic to this idea; he believed TV was very
involving and could have addictive power.
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part.
b. He would have been sympathetic to this idea; he personally claimed to be
physically addicted to TV.
c. He would NOT have been sympathetic to this idea; he believed that TV was a
cool medium and did not have the capacity to foster addiction.
d. He would NOT have been sympathetic to this idea; he pointed out that TV
saturated people and eventually they stopped watching it.
e. He would have been sympathetic to this idea, but only if TV was combined
with a regular dose of heroin during the peak point of arousal during a TV
show.

a.

Communication & Mass Media

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