Describe the three types of behavioral observation and briefly explain the circumstances under which each is used
What will be an ideal response?
Naturalistic observation involves observing natural behaviors in natural settings without intervening or intruding. The goal is simply to describe natural behavior. Participant observation is used when it is impossible to observe behaviors without drawing attention to yourself. In this situation, the observer joins the participants who are being observed. Contrived observation involves setting up a situation in which a desired behavior is likely to occur. The goal of contrived observation is to increase the likelihood that behaviors will occur rather than waiting for them to happen naturally.
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How did W. Duke and Sons use sexual advertising to help them in selling their product?
a. They mailed erotic postcards to the homes of their customers b. They hung erotic poster advertisements in local bars. c. They inserted erotic playing cards in packs of cigarettes. d. W. Duke and Sons used all of the above advertising techniques.
Which of the following statistical test would you most likely use to analyze the results
of a study which utilized a factorial design? A) Correlation Coefficient B) Pearson's r C) Analysis of Variance D) Chi-Square