Explain the current landscape of social media. What are the defining elements that need to be taken into consideration by social media professionals today?

What will be an ideal response?

The current landscape in social media is rapidly changing. More emphasis is being placed on being more integrated, tying in research and proactive together in a seamless and consistent manner. Posting content for the sake of posting content may not work anymore. Understanding the importance of tying in strong content that sparks emotion and ties toward the brand, while investing in the analytics to determine whether or not content is resonating or working for audiences is also crucial.