A difference between early majority and early adopters is that early majority are:
a. more likely to be opinion leaders.
b. more eager to try new products and ideas, almost as an obsession.
c. likely to collect more information and evaluate more brands.
d. less likely to extend the adoption process.
ANSWER: c
A difference between early majority and early adopters is that early majority are likely to collect more information and evaluate their brands, thereby extending the adoption process. They rely on the group for information but are unlikely to be opinion leaders themselves.
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