Over the period of a week, Taslin leads several focus groups with 18-34 year old women to determine how attracted they are to a proposed magazine ad for a new video game. Which of the following research methods is this?

a. Cohort analysis
b. Cross-sectional research
c. Panel study
d. Trend study

b

Communication & Mass Media

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Which of the following qualifications regarding the fact that females outperform males in both encoding and decoding tasks is true?

a. The female advantage over males is limited primarily to complex rather than simple skills. b. The female advantage in decoding is significant primarily for spontaneous emotional expressions. c. Females are better able to recall nonverbal cues in a conversation than males are. d. Females decode posed expressions of anger more accurately than males.

Communication & Mass Media

Which of the following statements best describes a weak uncertainty-avoidant culture?

a. Uncertainty is seen as a normal part of life. b. Uncertainty is seen as a continuous threat. c. Most of the population experiences communication apprehension. d. Few people experience communication apprehension.

Communication & Mass Media