What kind of information might a marketer include in a marketing plan to convey an understanding of who the company's customers are and what their specific needs are?
What will be an ideal response?
In the marketing situation section of the marketing plan, a marketer could include demographic, psychographic, geographic, and behavioral information about the company's customers.
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Mike and Sara are both from the same country and share the same culture. The communication that takes place between them would be classified as:
a. intracultural communication. b. intrapersonal communication. c. ethnocentric communication. d. international communication. e. individual communication.
All of the following are advantages of diversity in the workplace except:
a. increased innovation b. less chance of discrimination lawsuits c. enhanced ability to interact with customers d. better access to the pool of eligible employees e. a change in the production process