Advertisers are increasingly shifting larger portions of their budgets to media that cost less and have more specific target audiences. Which of the following will be harmed the MOST by such a shift?

A licensee is asked by a buyer to prepare a sales contract that will no earnest money. According to the law and the rules of the Commission, can licensee help negotiate a contract without earnest money?

A. Yes, because neither the law nor the Real Estate Commission require the purchaser to pay earnest money. B. Yes, because the seller cannot reject an offer solely based on the amount of the earnest money. C. No, because it is illegal for a licensee to present an offer for which there is no earnest money. D. No, because Georgia law etstablishes earnest money as one of the essential elements of an enforceable real estate sales contract.

A strategy of quality improvement often leads to increased short-run profitability

Indicate whether the statement is true or false