The total financial benefit that results from owning a brand is quantified through the process of brand ________

A) differentiation
B) valuation
C) extension
D) positioning
E) equity

B

Business

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The failure to follow U.S. safety standards in foreign operations constitutes an ethical lapse

Indicate whether the statement is true or false

Business

Which command will create an index?

a. CREATE INDEX indexname IN tablename (columnname) b. CREATE INDEX indexname REFERENCE (columnname) c. CREATE INDEX indexname ON tablename (columnname) d. CREATE INDEX indexname INCREMENT BY (columnname)

Business