The idea that we use and create the media as the media uses and creates us is the concept of __________.

Media stories about the Watergate cover-up, Monica Lewinski, Hilary Clinton's investments, Jack Abramoff's wheeling-dealing, John Edwards' infidelity, and other political __________ are still outnumbered by stories about political and public policy,

but not by as much as they used to be. Fill in the blank with correct word

Describe what you should do to ensure that you use language ethically. 

What will be an ideal response?