Every production element must support the _________ or it will detract from the message

Dialogic theory in public relations is

A) an information monologue delivered to the public in a steady stream. B) rooted in the belief that the company is always correct. C) the withholding of information that is negative to the client. D) a practice in which there is genuine dialogue to negotiate relationships.

Opponents of licensing for public relations professionals argue that

A) it would violate the First Amendment. B) it would be too costly to professionals. C) no one would adhere to the standards. D) it discourages membership in professional organizations. E) insurance would be difficult to obtain.