A supply chain includes only the organizations directly involved in supplying components needed for manufacturing

Which of the following situations is best suited for the use of direct marketing as a promotional

tool? A) situations requiring developing personal relationships with other brands B) situations involving sales of high involvement products and services C) situations where some level of interactivity is desired D) situations requiring an improvement in the company's perceived reputation

In addition to modeling Resources, Events, and Agents, identify the two additional concepts an organization will need to incorporate if it wishes to extend the REA to include information about firm policies

A) Type and Rules B) Rules and Group C) Group and Rules D) None of the above