The following are examples of advertising goals, except:
A) building brand image
B) defending against lawsuits
C) to inform
D) to persuade
B
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The term "breakeven after-tax cash flow" represents:
a. A pessimistic estimate in a typical scenario analysis. b. An optimistic estimate in a typical scenario analysis. c. The amount of after-tax cash flow needed to generate a return equal to a project's IRR. d. The cash flow needed to generate an IRR of zero. e. The minimum annual after-tax cash inflows needed for an investment project to be deemed acceptable in a present-value sense
ABC Car Sales has agreed to purchase 100 trucks from Ford Motor Company, but they have not agreed on the price. When there is no agreement in a sales contract as to price between merchants, what effect does it have on the contract?
a. The price is whatever the Ford decides. b. The price is whatever the ABC wants to pay. c. There is no contract, because the agreement is not definite and certain enough. d. The price may be fixed as a reasonable price.