A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____
a. goods are shipped to a customer's home or office
b. consumer concern for privacy is high
c. consumer responses to promotions are typically high
d. high direct marketing clutter exists
a
Business
You might also like to view...
Agnes, age 62, purchased an immediate annuity. The annuity will provide monthly payments to Agnes for as long as she lives. If Agnes dies before receiving payments for 10 years, the balance of these payments will go to a beneficiary. Agnes purchased a(n)
(a) life annuity (no refund) (b) life annuity with guaranteed payments (c) installment refund annuity (d) joint-and-survivor annuity
Business
________ must be obeyed and followed by citizens, subject to sanctions or legal consequences.
A. Moral Standards B. Law C. Social Justice
Business