What are the two primary purposes of a speech conclusion?

A) to shock the audience and elicit a response
B) to introduce new material and to grab the audience’s attention
C) to grab the audience’s attention and to elicit a response
D) to summarize the speech and to provide closure

Answer: D

Communication & Mass Media

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Advertising agency compensation has shifted from commission contracts to

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The systematic outline of where ads will be placed to reach the right target audiences is called the

A) advertisement. B) reproduction. C) media plan. D) placement key.

Communication & Mass Media