When you mention that you are a CPA during your speech on taxes, you are attempting to bolster credibility in which of the following dimensions?
a) dynamism
b) trustworthiness
c) concern
d) competence
ANS: d
Communication & Mass Media
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Associating an idea with things the audience highly values like "freedom" and "democracy" is the use of
A) personal interest attacks. B) character attacks. C) a straw man argument. D) glittering generalities.
Communication & Mass Media
Books that are published soon after a well-publicized event are known as
A. instant books. B. pulp novels. C. e-books. D. trade books.
Communication & Mass Media