The implementation of RFM-based linear programming models allows organizations to group their customers into iso-profit lines

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed"

Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike. A) total customer cost B) customer-perceived value C) value-delivery system D) value proposition E) total customer benefit

Highspeed Motors is planning to introduce its new sports bike into the market. It collects data on prices, designs, features, and performance of sports bikes manufactured by other companies from their respective Web sites

What type of data is being used by Highspeed motors in this case?