The Audit Bureau of Circulations, established in 1914, changed its name to the Alliance for Audited Media in 2012 because the industry realized that
A. young online readers would not understand the term "bureau."
B. young online readers would react more favorable to "alliance" than they would to "bureau."
C. "audit" did not clearly enough indicate print circulation measurement.
D. a true measure of "circulation" should include digital editions and apps as well as print circulation.
Answer: D
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