Damon has an average memory, and he is trying to keep a seven-digit phone number in his short-term memory. This number is likely to be
A. too long for him to keep in short-term memory.
B. forgotten after one second if it is unrehearsed.
C. encoded acoustically rather than semantically.
D. remembered if Damon's levels of acetylcholine are low.
Answer: C
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The mechanic at your car dealership is discussing work that needs to be done to your "rack and pinion." What happens as this information enters your short-term memory?
a) Information from long-term memory is retrieved and used to make sense of what you are being told. b) The information you just heard is immediately encoded so that it can be rehearsed and used at a later time. c) Old memories related to the concept are erased so that the memory "slate" is cleared for new processing of information. d) The new words are repeated over and over again until they are finally placed in long-term memory, where they will be connected to existing memories.
Sarnoff Mednick discussed the fact that the more people know about a particular subject, the less likely they are to be creative in that subject area. Which of the following quotations addresses this issue?
a) "Familiarity breeds rigidity." b) "Familiarity enhances creativity." c) "Creativity compounds suggestibility." d) "Creativity stifles negative thought."