By investing in stock of ________, ________ firms, you may enhance your liquidity because you will receive dividend income

One approach to evaluating trade promotions is tracking the before-and-after results

Indicate whether the statement is true or false

Which of the following best represents the chief advantage of pursuing a strategy of multiple segment specialization?

A) It makes the company almost bulletproof to competitors' actions. B) It diversifies the firm's risk. C) It creates synergy between markets. D) It is a low-cost strategy. E) It treats all buyers the same and, therefore, lowers promotion costs.