A company's market value per share and book value per share are not expected to be equal

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data

A) Data mining B) Mass marketing C) Parallel marketing D) Traditional marketing E) Competitive intelligence

Companies often form ________ ventures to merge their complementary strengths in developing a global marketing opportunity

A) licensing B) direct investment C) joint ownership D) management contracting E) contract manufacturing