________ refer(s) to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible
A) Brand engagement
B) Brand orientation
C) Brand elements
D) Brand loyalty
E) Brand equity
C
Business
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According to the text, while there is no single, optimal number, traditional guidelines suggest that there should be between one and four categories when using itemized rating scales
Indicate whether the statement is true or false
Business
An increase in consumer confidence is particularly important for a retail firm such as Walmart
Indicate whether the statement is true or false
Business