When using the EOL as a decision criterion, the best decision is the alternative with the largest EOL value

What should be the first step for a marketer upon finding out that one of the Falcon's Lair owners will be interviewed for a magazine article?

A) prepare the executive with facts and statistics B) write a new backgrounder about the executive C) post the issue's release date on the firm's Web site D) schedule the executive to practice answering questions E) ask the connector to clarify the purpose of the interview

Buyer descriptions are created to describe the type of buyer intended for a product

Indicate whether the statement is true or false