Marketers usually limit their segmentation analysis to only one major variable

The three categories of jobs identified as most appropriate to telecommuting are?

a. routine information-handling tasks, public relations tasks, and repetitive tasks b. routine information-handling tasks, intricate tasks, and repetitive tasks c. routine information-handling tasks, mobile activities and professional/knowledge-related tasks d. routine information-handling tasks, managerial tasks, and service-related tasks e. routine information-handling tasks, routine tracking tasks, and routine organizational tasks

Which of the following are considered when developing a positioning strategy:

a. customer perceptions of our products. b. customer perceptions of competitors' products. c. customer size and location. d. both a and b above. e. a, b, and c are all likely to be considered.