Your Day bridal shop sells one-of-a-kind bridal gowns and bridesmaid dresses. It also sells dresses to the mothers of the bride and groom. Customers have been disappointed that the shop did not also sell unique flower girl dresses
So the company has decided to stock flower girl dresses now. For what reason did Your Day bridal shop add flower girl dresses to its offerings?
A) to stay ahead of or match the competition
B) to continue to expand revenues and profits
C) to create a new market
D) to fill out a product line
E) to take advantage of an opportunity
Answer: D
Explanation: D) Adding flower girl dresses fills out the product line and gives customers the opportunity for one-stop shopping.
You might also like to view...
This is a 1977 code of conduct that required multinational corporations in South Africa to do business in a nondiscriminatory way.
A. The MacBride Principles B. The Equator Principles C. The CERES Principles D. The Sullivan Principles
If the purchaser of a futures contract fails to meet a margin call,
A) his/her contract will be sold at the current market price. B) his/her contract will automatically be executed along with immediate delivery. C) their local broker can decide to waive the call. D) they will be given a 30-day grace period before payment is required.