Ethnocentric assumptions lead to poor business strategies in both planning and execution
Indicate whether the statement is true or false
TRUE
Business
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___________ - receives tips from insiders
Fill in the blank(s) with the appropriate word(s).
Business
Vermont Home Builders conducted a study of the customers in the housing sector, which revealed that there are seven kinds of buyers, each a little different and each differently profitable. Vermont Home Builders decided to focus their attention on the three most profitable segments. In this example, Vermont Home Builders uses which of the following market segmentation strategies?
A) mass-market strategy B) niche-segment strategy C) adjacent-segment strategy D) multi-segment strategy E) subsegment strategy
Business