Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the barista. This is an example of "market development."

When writing as a group, which of the following is true regarding proofreading?

A) Proofreading becomes easier as each team member proofreads the work of other team members B) Proofreading becomes easier as each team member proofreads with a different focus C) Proofreading becomes more difficult as each team member uses a different set of proofreading rules D) Proofreading becomes more difficult as different software packages are not always compatible E) Proofreading is generally done by one person who looks for all errors, without consideration for who wrote each section

Research reported in the Harvard Business Review indicates that it is very difficult to build customer loyalty if a firm is selling only the ________ product

A) generic B) expected C) potential D) value-added E) sales