As a retailer, why might you increase the number of private-label brands you sell?

What will be an ideal response?

Private-label or store brands are the retailer's exclusive trade name. Retailers choose a private-label branding strategy because they generally make more profit on store brands than on national or manufacturer brands. Private-label branding is also important when retailers seek to maintain a consistent store image and build brand equity that belongs to their store rather than a manufacturer.