What are the elements of an organization-level Marketing Knowledge System (MKS)?
What will be an ideal response?
• Researchers and Managers collaborate on information gathering
• Managers must monitor the external marketing environment, target audiences, marketing channels, competitors, publics, and macro-environmental forces.
• Developments and trends in the external environment are picked up through one of four subsystems: (1) Internal Reports (2) The Market Intelligence System (3) The Marketing Research System, and (4) The Analytical Marketing System
• Information flows to the marketing managers to help in planning, execution and control.
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All of the following are essentials of each and every contract, except:
A: Lawful object; B: Mutual consent; C: Capable parties; D: A proper writing.
We have all experienced the endless wait for repair technicians to show up at our house
If the cable company would provide an estimate of "Your installer will arrive at your house between 2 pm and 3 pm on Wednesday," instead of "Your installer will arrive at your house between 8 am and 5 pm on Wednesday," we would be impressed with their service and their: A) performance quality. B) delivery speed. C) delivery reliability. D) delivery window.