With respect to the "six brand building blocks," brand ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs

A) imagery
B) judgment
C) resonance
D) salience
E) performance

A

Business

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Discriminator attributes can be represented in relational designs

Indicate whether the statement is true or false

Business

According to the American Collectors Association, if a business is writing off more than ________ percent of its sales as bad debts, it needs to tighten its credit and collection policies

A) 3 B) 5 C) 10 D) 25

Business