The higher the interest (discount) rate, the greater the present value of a future payment

Indicate whether the statement is true or false.

FALSE

Business

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LookGood, Inc. has just announced the bad news that its earnings have dropped by 30 percent. In fact, its investors had anticipated even worse results (a decrease of 40 percent). As a result, LookGood's stock price:

A) Remains the same. B) Increases. C) Decreases. D) Follows a random walk as usual.

Business

DB Bank is launching a new investment product targeting senior citizens in the United States. The company decides to use direct marketing for selling the product

What direct marketing strategy would allow the company early testing and response measurement of the product?

Business