In the PESO model, explain why it is difficult to predict the results of relying on Earned Media.
What will be an ideal response?
Using shared earned means that the PR practitioner is hoping that the
organization’s message is covered by a credible third party such as a journalist’s
publication. However, since the PR practitioner cannot control what the journalist writes,
there is a degree of risk that the journalist will not provide the kind of commentary that
the organization was hoping for.
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Which of the following terms identifies a theory of culture and society that describes a cultural zeitgeist of
crisis, desperation, anxiety, and lassitude? a. Feminism b. Narrative c. Argumentation d. Postmodernism
What is a speech delivered from a prepared script called?
A) a manuscript speech B) a memorized speech C) an extemporaneous speech D) an impromptu speech