Describe the use of the RFM formula in selecting customers for direct marketing
What will be an ideal response?
Most direct marketers apply the RFM (recency, frequency, monetary amount) formula to select customers according to how much time has passed since their last purchase, how many times they have purchased, and how much they have spent since becoming a customer.
Business
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A(n) _____ is the most commonly used device for enabling users to navigate in the virtual reality (VR) environment and control various objects
Fill in the blank(s) with correct word
Business
According to Value Line, Bestway has a beta of 1.15. If 3-month Treasury bills currently yield 7.9 percent and the market risk premium is estimated to be 8.3 percent, what is Bestway's cost of retained earnings?
A) 17.45% B) 8.36% C) 9.55% D) None of the above
Business