For-profit firms seek to achieve ____________ profits subject to ____________ constraints, although not-for-profit service suppliers seek to achieve ____________ profits subject to ____________ constraints
a. social; financial; financial; social
b. social; financial; social; financial
c. financial; transactional; social; regulatory
d. financial; social; social; financial
e. transactional; social; limited; transactional
d
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The primary goal of Phase 2 of the international planning process is to:
A. perform a situation analysis for the country that has been selected for expansion B. decide on a marketing mix according to the market segments C. perform a screening of the environment D. implement action plans and measure performance E. perform a preliminary analysis of a country
Which of the following best explains form utility?
A) the availability of answers to questions about useful product features and benefits B) the availability of a product that is processed, prepared, ready to use, and in proper condition C) the availability of a product or service in a location that is convenient to a potential customer D) the availability of a product or service when desired by a customer