The three factors that contribute the most to achieving success of new service development in order of importance are:
a. Market research factors, organizational factors, market synergy
b. Market synergy, organizational factors, market research factors
c. Organizational factors, market synergy, market research factors
d. Market synergy, market research factors, organizational factors
e. Market research factors, market synergy, organizational factors
b
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The fact that Honda described its boxy Element as a "dorm room on wheels," but then attracted so many baby boomers that the average age of the Element turned out to be 42 is an illustration of the fact that baby boomers may be ________
A) male-oriented B) female-oriented C) Young Digerati D) Cosmopolitans E) psychologically young
Dunning's theory helps explain:
A. how firms try to match each other's moves in different markets to try to hold each other in check. B. the interdependence between firms in an oligopoly that leads to imitative behavior among the rivals. C. why a greenfield investment in a new facility is better than an acquisition of or a merger with an existing local firm. D. the problems associated with doing business in a different culture where the rules of the game may be very different. E. how location factors affect the direction of FDI.