Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score

Location
Factor Weight A B C
Easy access 0.15 86 72 90
Parking facilities 0.20 72 77 91
Display area 0.18 86 90 90
Shopper (walking) traffic 0.21 94 86 80
Neighborhood wealth 0.16 99 89 81
Neighborhood safety 0.10 96 85 75

A is best (87.96), followed by C (85.16). B is somewhat further behind (83.20).