You are conducting research at the library and want to find the latest opinions and trends on a particular political issue. The best sources of information are __________.

A. professional journals
B. newspapers and weekly magazines
C. encyclopedias
D. books

Answer: B

Communication & Mass Media

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If you want to avoid the use of gobbledygook, you should avoid doing whichof the following?

a. Never write a sentence with more than 40 words. b. Cover only one subject per sentence. c. Use the word "you" rather than "I" when expressing judgments about others. d. Don't include information just to show off that you know it. e. Use shorter words and phrases such as "now" rather than "at the present time."

Communication & Mass Media

In advertising, the cost of reaching 1,000 consumers with a particular advertisement in a particular medium is known as which of the following?

A. CPM B. CPT C. Y2K D. A1C

Communication & Mass Media