________ face-threatening acts pose the most threat, whereas ________ face-threatening acts pose the least threat.

A. Direct; indirect
B. Unintentional; intentional
C. Negative; positive
D. Positive; negative

Answer: A

Communication & Mass Media

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Among the US-supported trans-border mass media which try to get messages into countries that don't want U.S. media reaching their people are all of the following EXCEPT

A) Radio Farda which broadcasts in the Farsi language and is aimed into Iran and Iraq . B) Radio Liberty which beams its signals into Central Europe and Russia. C) Silver Splinter, Internet programming designed to penetrate China's Golden Shield firewall. D) Television Marti which broadcasts into Cuba from blimps and planes flying near the island.

Communication & Mass Media

Bernays used the term opinion leadership to refer to which of the following?

A. leading the public to an opinion with advertising B. using respected individuals to influence members of the community C. electing local leaders based on the opinions they promote D. feeding opinions to the media to lead public opinion

Communication & Mass Media