The new Hydrience hair colour advertising campaign encourages people to "treat their hair to lush, radiant colour." What is the advertising focusing on?

a. the product
b. a product benefit
c. product implementation
d. creating product loyalty

Ans: b. a product benefit

Business

You might also like to view...

Discuss the effects of agreeableness on the effectiveness of negotiations

What will be an ideal response?

Business

Which of the following functions do wikis perform within an organization?

A) creating a substantial base of knowledge B) creating interactive discussions between employees and clients C) establishing communication between members of a team through instant text messaging D) creating telepresence between employees working across the globe

Business