What are the two main goals of direct marketing?
A) to identify a potential customer and obtain an immediate response
B) to obtain an immediate response and to facilitate a purchase
C) to obtain an immediate response and build a lasting customer relationship
D) to provide information and build a lasting customer relationship
E) to save marketing dollars and facilitate a purchase
C) to obtain an immediate response and build a lasting customer relationship
Business
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Costs of production borne not by the enterprise that causes them but by society are called:
A. internal diseconomies. B. internal economies. C. benefits. D. externalities.
Business
The SMCR communication model begins with the ________
A) source B) receiver C) message D) channel E) target audience
Business