Which of the following formats is best for giving a speech?

What do PR specialists use to collect information about their clients?

a) Research b) Planning c) Communication d) Evaluation

Because signs are fallible all of the following guidelines must be used except: a. make sure a sign is not just an isolated instance

b. think about whether an alternative explanation is more credible. c. if you can find instances in which a sign does not indicate a particular event, you do not have a solid argument. d. use emotional appeal when relying on a sign.