Which of the following is not a stakeholder of a nonprofit business?

The First Amendment to the U.S. Constitution gives businesses the right to pursue their agenda with the federal government.

a. true b. false

Which of the following statements is true regarding integrated marketing communications (IMC)?

A) According to IMC, price should not be considered as a communication tool. B) It uses different elements of the marketing mix to reach different targeting audience. C) It uses different elements of the marketing mix during different stages of the product life cycle. D) It coordinates different elements of the marketing mix to prevent customer confusion from conflicting messages.