What are the two ways in which a firm may increase its horizontal scope?
What will be an ideal response?
A firm increases its horizontal scope in one of two ways:
1. by moving from an industry market segment into another, related segment; and
2. by moving from one industry into another (unlike vertical-scope expansion, the movement here is into other
industries not in the firm's existing value chain of activities).
Business
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Mutual funds invest in diversified portfolios of securities
Indicate whether the statement is true or false.
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Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?
A) Snapchat B) LinkedIn C) Pinterest D) Twitter
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