In 1984 Toyota and General Motors formed a company called NUMMI to build cars carrying both the General Motors and Toyota brands. NUMMI is an example of a(n) ________

A) equity strategic alliance
B) joint venture
C) global venture
D) nonequity strategic alliance

Answer: B

Business

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Maslow's hierarchy is applicable to global marketing because it can help explain how:

A) basic human needs can drive the development of global products. B) "self-actualization" is the highest-order need in Japan as well as Western nations. C) status needs in different countries can only be fulfilled with localized products. D) "luxury badging" is irrelevant to companies marketing in Asia. E) Asians differ from Westerners in their basic physiological needs.

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If you are not yet committed to living in a particular geographic region, rental housing is a good option for you

Indicate whether this statement is true or false.

Business