Briefly describe the concept of integrated marketing communications (IMC)
What will be an ideal response?
The objective of the marketing communication mix is to inform, persuade, and remind consumers about products. It typically includes advertising activities, sales promotion efforts, personal selling, direct marketing and public relations campaigns. When organizations employ these tools in combination in order to achieve their marketing goals, they are said to be utilizing the five elements of integrated marketing communications (IMC).
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When a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of ________
A) sacralization B) desacralization C) defamation D) objectification
The most important characteristic of accounting information is whether it is ________
A) free from error B) material C) relevant D) useful