A significant disadvantage of PDM and PERT is that they should not be used in times of uncertainty

Which of the following represents a change in the technological environment of a marketing firm?

A) increased use of cause-related marketing B) increased use of RFID systems to track products C) increased need to comply with environmental regulations D) increased use of value marketing techniques and promotions E) increased need to engage in mass marketing over market segmentation

The term industry market potential can best be defined as the ________

A) expected competition within a foreign market B) predicted industry sales over a particular period of time C) anticipated market growth and expansion D) forecast of a firm's sales in a specific market