Explain the process of registering a trademark with the U.S. Patent Office
What will be an ideal response?
To register a mark with the Patent Office, one must submit a drawing of the mark and indicate when it was first used in interstate commerce and how it is used. The Patent Office conducts an investigation to verify these facts and will register a trademark as long as it is not generic, descriptive, immoral, deceptive, the name of a person whose permission has not been obtained, or substantially similar to another's trademark.
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One drawback of using the yardstick approach to structure business reports is that
A) the audience must agree with your criteria for analysis. B) this approach is generally considered old-fashioned. C) it forces you to ignore the fact that the problem may have multiple causes. D) it eliminates repetition of key concepts. E) it does not allow for the evaluation of multiple criteria at one time.
Discuss how Performance Measurement can affect Supply Chain Management