An operation, one of the symbols used on the flow process chart, is defined as the movement of an object from one location to another

Vitamin drinks are in the growth stage of their product life cycle. This means that promotion for vitamin drinks most likely focuses on ________

A) encouraging trial through sales promotion B) creating public awareness through public relations C) encouraging customers to switch brands through sales promotion D) stressing product benefits through advertising E) using competitive-parity strategies

Which of these is not a characteristic of a rationalized retailing strategy?

a. the use of prototype stores b. the use of rigorous operating procedures for every phase of the business c. a common store layout to all store units d. decentralized management